The hype was through the roof and from this release onwards, it was nearly impossible to secure a pair for retail. During this in-between period of releases, Ye was spotted almost exclusively in the model and countless samples appeared on the internet. Selling out in minutes, the aftermarket prices for the silhouette skyrocketed to more than 5x the original retail price of $75, showing us early on that the public truly was ready for this new design language.Įven though the model only takes 25 minutes to produce, the start of regular releases began eight months later when we got the “Sand” and “MXT Moon Grey” colorways. Ye was taking to Twitter to promote the “West Day Ever,” a slew of announcements that saw the beginning of YZY GAP, a possible redesign of the Yeezy Supply website, and a shock drop of the Yeezy Foam RNNR in the “Ararat” colorway.
We wouldn’t have the opportunity to purchase a pair until June 26th, 2020. Fast forward a couple of months and Ye gave sample pairs to models that wore them on the cover of Face Magazine, creating an online buzz that drew many negative opinions once the public realized it was the next Yeezy silhouette. The world was first teased with what many originally called the “Yeezy Croc” when photos emerged of his daughter wearing a prototype pair on a family vacation back in 2019. Ye’s vision for futuristic footwear design is best exemplified through his adidas Yeezy Foam Runner silhouette (dubbed the Foam RNNR in typical YZY fashion).
First Sketch of the adidas Yeezy Foam RNNR (Tweeted by Ye)